Propaganda has been described as ‘the deliberate and systematic attempt to shape perceptions, manipulate cognitions and direct behaviour to achieve a response that furthers the desired intent of the propagandist’ (Jowett and O’Donnell 1992: 4)
In this lecture we had learned about PR and propaganda and our first exercise was that we were paired in groups and our topic was ‘PR for Ministry of Defence of USA, advice them on strategies to deal with USA going to war with a country, baramundi (fictitious). The director should provide strategies and tactics as to how to handle the media during the war.We thought that we should create public support by bogeyman tactic. The exercise was quite helpful and useful as you get to think about the strategies what would you being doing in such situation.
After the break we were shown a film on war spin by BBC (www.bbc.co.uk/correspondant). The film was about events that took place during a war on Iraq and media spin. In the film there was a lot of tactics used to control media like use of embedded journalist was a good tactic as the objectivity was only to a point as military was clothing, feeding and protecting them, it’s a big change. Also it showed a truthful image and weapons of mass destruction.
Source: Exploring Public Relations by Ralph Tench and Liz Yeomans
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