Using Celebrities in P.R. Raises Level of Media Interest and Subsequent Coverage

This is an article By David Brimm(PCC Co-President). I got this article from the internet and it really attracted me as its about using celebrities in PR

Scott Farrell, executive vice president of Golin/Harris, building on his experience using celebrities for a number of public relations clients, expertly guided a discussion on celebrities.

The session, entitled “Personality PR: Leveraging Celebrities to Boost Your Event,” featured long-time Chicago meteorologist Harry Volkman, now at WFLD-FOX 32; and Darcy Bouzeos, president of DLB, Ltd, a sports and entertainment marketing firm which specializes in obtaining sports figures, media personalities, prominent business executives and entertainers for public relations and other marketing activities.

Darcy Bouzeos says that celebrities and media are a match made in exposure heaven. “Society loves celebrities, and that opens it up for public relations and advertising. Celebrities draw people to an event or venue and garner interest from media.” She notes that it’s not an accident that when celebrities appear on interview shows they are often there at the behest of a corporate sponsor or cause.

Bouzeos strongly suggests that PR professionals integrate a celebrity into strategic planning with a long look whether the celebrity is really appropriate for the product or cause, and its budget. “People like me are willing to brainstorm with you to identify the best celebrity choices, built around your goals and budget. You might be surprised about the relatively small level of fees required to have a local celebrity represent your organization or client.”

In essence, using celebrities requires a carefully thought out plan, but if used properly, celebrities can greatly enhance an event, or media coverage of a product or cause.

Source: http://www.publicity.org/monthlydec01.htm