A PR Person should be very careful in using celebrities as it is a big risk in the industry
The reputation of the celebrity may hamper the product endorsed or the inconsistency in the professional performance of the celebrity may put the consumer product in great risk in the market.
A PR person should also consider the image of the celebrity and the product it chooses as the image and the brand should not mismatch.
PR person should consider all the aspects and make effective use of the celebrity by making the brand stand out and making an instant awareness of the brand in the consumers mind.
1 comment:
I have this experience while I was working in the anti-narcotics department in Hong Kong, we use a singer in our anti-drug campaign but ironically that singer is being caught for drug trafficking afterwards. You can just imagine how embarassed it is!
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