As the information from the last post was taken from a website www.prinfluences.com which gave a general idea about how celebrities influence consumers through PR.

There is a growing demand of using celebrities in Consumer PR as they influence the purchasing decisions but PR practitioner should think carefully before employing these celebrities as they can be misleading and misunderstood.

Using of celebrities should be done in cases like when a brand has become stagnant and needs to re-generate and refresh its image in the market or to keep the brand in the top of mind recall of the consumers or to justify a stained image in the market. In all these cases using celebrities would make a good impact on the consumers.