Saturday, December 29, 2007


Example of Using Celebrities in PR






Example of Using Celebrities in Consumer PR:



Sharing a love for upscale accessories, mega-mom Angelina Jolie and daughter Zahara, 2, step out in matching mommy-and-me Valentino “Histoire” handbags during a trip to a New York City park. [PEOPLE MAGAZINE]

1 comment:

Ameesha said...

using celebrities for pr has always been the easiest and simplest way to get attention. For example the Chloe Paddington or even getting a celeb to wear your brand on the red carpet. "goodie bags" have been famous and almost every event will have them.
I think using a celeb will get you high media coverage without really having to do alot.